Thursday, October 04, 2012

Joy of Giving

Dear ones,

October 1 - October 8 is the Joy of Giving week. Renowned healthcare group Fortis Foundation has launched a twitter campaign to support Shriya and raise awareness for Gaucher's disease. Fortis has agreed to sponsor one ERT treatment for Shriya. Each ERT costs INR 90,000. And they have also agreed to donate INR 10 for every tweet for Shriya. This is the easiest way you can help Shriya over the next couple of weeks. 

So how does it work? You just need to have a twitter account. To Tweet visit ( press “TWEET NOW” icon, put your twitter ID and Password. An auto generated tweet message will appear as “I just donated a tweet for saving SHRIYA you should too #saveshriya”. Make sure you don't change this message. And then just press TWEET. You DO NOT have to draft a message. All you have to do is click. Three clicks and you donate Rs.10 for Shriya's next ERT. 

You can also send your other messages after this tweet message. Multiple tweets from same user will be treated as 1, so when you RT, you are spreading the message and we need to do it at a large scale. Additional tweets should be ending with “#saveshriya”. 

Fortis is targetting 8500 tweets. Now this is to cover the treatment of ERT. This is also the bare minimum number we want to reach to help sponsor a month's treatment for Shriya. But 8500 is not the upper limit. There IS NO upper limit and this rare but huge opportunity is for the next two weeks only.

Do you think your tweet matters? It does. I was very lucky when I visited the Fortis website ( today afternoon just to check the status. And here's the screenshot I was lucky to take. anusha30 is my Twitter handle. And my tweet was re-tweeted by atleast 5 other people. That's atleast Rs. 60/- for Shriya!! And I am not even popular or active on Twitter. So yes, your little effort matters. It matters a lot for a family really struggling hard to keep the hope floating for their little girl.

Here's a little video Fortis has created for the campaign. 

Please visit, please take a moment to think and please donate. You will feel very happy. It is the Joy of Giving week after all.

Thank you for all you are doing. 

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